In Japan, Valentine's Day is a day that ladies present chocolate gifts to men, as an expression of love, courtesy, OR "obligation". On White Day, men who received chocolate on Valentine's Day are expected to return gifts to the ladies. Typically, popular White Day gifts are sweets such as cookies and chocolate or something expensive such as jewelry! We believe the return gift should be two to three times expensive than the Valentines's gift.
Thank you, Mr. K!